The British Travel Awards is the largest travel awards programme in the United Kingdom. Travel and tourism organisations consider success in the British Travel Awards as the highest of all travel accolades because it's the visitor that determines the winner.
A national marketing campaign to attract visitors to Northumberland has achieved impressive results.
The campaign – ‘Northumberland’s Active Spirit’ – encouraged people from across the country to visit Northumberland and enjoy their own version of Northumberland’s Active Spirit, whether exploring and discovering quaint market towns, having a go at coasteering along the beautiful Northumberland Coast or taking part in active chilling at one of our country house spas.
After analysis of Northumberland Tourism’s communications and the results of the first quarter business survey, it was recognised that a review was needed to ensure we are effectively communicating with Northumberland businesses.
A Communications Working Group was held on Monday 22nd September with key partners from across the tourism sector.