Northumberland Tourism

Northumberland's Destination Management Organisation

Northumberland Holiday and Short Breaks Guide – Reader Research 2015

hg2015The results of our annual research into the users of our Northumberland Holiday and Short Breaks Guide 2015 are now available.

The visitors we surveyed told us that their average spend when they were here was £711.98, giving a possible total spend for all visitors using the guide of £11.2 million. This year, research has shown that 90% of readers of the 2015 Holiday Guide found the guide influential or extremely influtential in their decision to visit Northumberland, and 22% booked a holiday in Northumberland after reading the Guide.

The top two methods of planning a holiday are brochures and websites, showing that the combination of advertising in the Holiday & Short Breaks Guide, along with an online listing on www.visitnorthumberland.com ensures you are getting the most effective coverage.

Advertisers can book their advert in the 2017 Northumberland Holiday and Short Breaks Guide now!

Attachments:
Download this file (2016 HG Research Summary.pdf)2016 Holiday Guide Research Summary[2016 Holiday Guide Research Summary]341 kB85 Downloads
Download this file (Holiday Guide Research 2016.pdf)2016 Holiday Guide Research[2016 Holiday Guide Research]461 kB114 Downloads
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