Northumberland Tourism

Northumberland's Destination Management Organisation

Northumberland Holiday and Short Breaks Guide – Reader Research 2018

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The results of our annual research into the users of our Northumberland Holiday and Short Breaks Guide 2018 are now available.

The visitors we surveyed told us that their average spend when they were here was £699.72, giving a possible total spend for all visitors using the guide of £8.8million.

2018 research has shown that 93% of those who visited after reading the 2018 Holiday Guide found the guide influential or extremely influential in their decision to visit Northumberland, and 29% decided to visit Northumberland and wanted more information.

In a world where we are now surrounded by technology, it's fantastic to know that our official Visitor Guide for Northumberland is influencing more visitors year on year and influencing readers to visit and book direct.

Attachments:
Download this file (Holiday Guide 2018 Research and ROI.pdf)2018 Holiday Guide and Bedroom Browser Research[Visitor Publication Research]867 kB83 Downloads

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