Northumberland Holiday and Short Breaks Guide – Reader Research 2016


The results of our annual research into the users of our Northumberland Holiday and Short Breaks Guide 2016 are now available.

The visitors we surveyed told us that their average spend when they were here was £703.68, giving a possible total spend for all visitors using the guide of £7.5 million. This year, research has shown that 87% of readers of the 2016 Holiday Guide found the guide influential or extremely influential in their decision to visit Northumberland, and 15% booked a holiday in Northumberland after reading the Guide.

The top two methods of planning a holiday are brochures and websites, showing that the combination of advertising in the Holiday & Short Breaks Guide, along with an online listing on ensures you are getting the most effective coverage.

Download this file (2016_HG_Research_Summary.pdf)2016 Holiday Guide Research[PDF]341 kB557 Downloads