49% of consumers are planning to visit Northumberland since seeing the campaign.

The results of our annual research into our Autumn/Winter 2018/19 campaign "Northumberland, the land that's just as good with the lights off" are now available.

The visitors we surveyed told us that their average spend when they were here was £673.34, giving a possible total spend for all visitors seeing the campaign of over £1 million.

The campaign continues to grow from strength to strength each year, allowing campaign partners to reach potential high spending, long staying visitors on a national level.