Northumberland Autumn Winter Campaign - 2017/18 - Research

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74% said seeing the campaign probably or definitely turned a possible visit into a certainty.

The results of our annual research into our Autumn/Winter 2017/18 campaign "Northumberland, the land that's just as good with the lights off" are now available.

Our research shows that 84% of visitors who explored Northumberland after being inspired by the campaign, were from outside the North East region.

The campaign continues to grow from strength to strength each year, allowing campaign partners to reach potential high spending, long staying visitors on a national level.

Download this file (2017-18 Dark Skies campaign research.pdf)2017/18 Autumn Winter (Dark Skies) Campaign Research[Infographic]138 kB1410 Downloads