Northumberland Spring Campaign - 2021 - Research

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Of those who visited Northumberland 51% said the campaign probably or definitely turned a potential visit into a certainty

The average length of stay of those who visited was 4.5 nights

68% of consumers are planning to visit since seeing the campaign

The results of our research into our Spring endless experiences campaign are now available.

The visitors we surveyed told us that their average spend when they were here was £948.90, giving a possible total spend of over £4.5 million for visitors seeing the campaign.

The campaign consisted of a 30 second video shown on ITV, TV On Demand and social media as well as a radio campaign across 7 radio channels.

Attachments:
Download this file (2021 SS Endless Experiences Research and ROI.pdf)Spring Campaign ROI[Spring Campaign 2021 ROI]328 kB68 Downloads
Download this file (Campaign summary.pdf)Spring Campaign Advertising[Spring Campaign Advertising Summary]484 kB63 Downloads