Northumberland Autumn Campaign - 2021
Endless Experiences Marketing Campaign
Funded via the North of Tyne Covid Capacity Fund
The campaign comprised of digital out of home, Facebook promotion, digital advertising, a competition and 6 influencer visits
Northumberland Spring Campaign - 2021 - Research
Of those who visited Northumberland 51% said the campaign probably or definitely turned a potential visit into a certainty
The average length of stay of those who visited was 4.5 nights
68% of consumers are planning to visit since seeing the campaign