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Send in your nominations for Tourism Superstar 2018


Nominations are now open for VisitEngland’s Tourism Superstar award 2018.

As you may know, Tourism Superstar, now in its seventh year, recognises and celebrates those in the tourism industry who go the extra mile to ensure tourists in England have an amazing and unforgettable visitor experience. Tourism Superstar nominees are passionate about where they work and the destination they live in and consistently set the bar high for the standard of service in England’s tourism industry.

Although the official deadline for nominations is 11th December we'd love to hear your suggestions by Thursday 30th November to give Northumberland a great chance of being represented at the awards, please see the following dates and deadlines: 

• 11 December 2017: Deadline for nominations
• 22 December 2017 or before: The successful individuals and respective DMOs will be informed they are in the top 10 and that they will need to be filmed in early January 2018
• Between 2-19 January 2018: Ten finalists will be filmed either in London or in their local area for the Mirror website and also for generic VistEngland’s films to be used on VisitEngland social channels, both corporate and consumer.
• 5 February-14 March 2018: Drive to push voting on Mirror website
• 17- 25 March 2018: English Tourism Week
• 24 March 2018: Winner announced in Saturday’s Mirror
• 23 April 2018: ‘Tourism Superstar’ award presented at the VisitEngland Awards for Excellence 2018 ceremony

Please bear in mind that all nominees will need to be willing and able to attend the filming in London or in their locality in early January 2018 and attend the VisitEngland Awards for Excellence event on the 23 April 2018 in Bath.

Last year the competition generated tens of thousands of votes and hundreds of pieces of media coverage as well as the national media exposure secured through the Daily Mirror partnership. Watch the video of last year’s finalists on

To qualify, the Tourism Superstar 2018 must: 

• Work for a tourism business or organisation in England and continue to work for that organisation by the time of English Tourism Week (17-25 March 2018)
• Be knowledgeable and passionate about the destination they work in and happy to talk about the destination outside of their work remit
• Go above and beyond the call of duty to make a holiday experience to remember for visitors
• Be available and willing to travel to London during early January to be filmed and happy for that film to be posted on the Mirror website
• Be available to attend the VisitEngland Awards for Excellence on 23 April 2018
• Be aware that they have been nominated and happy to participate in any related PR and media opportunities during or post the announcement of the winner.
• Please send me your nomination no later than 11 December 2018. A shortlist of 10 will be announced to you at the end of December with more details on the filming. I will of course let you know as soon as the shortlist is confirmed if your nomination is included.
More information on Tourism Superstar 2018 and how it will work:
• The ten shortlisted candidates will be filmed either in London or in their local area in early January. Their mini films (30 seconds max) will be posted on in February and March 2018 which will open the public vote. They will essentially have between 10 and 30 seconds to say why they should be the Tourism Superstar 2018 (refreshments will be provided). I will confirm the date as soon as possible.
• There will also be longer films created of finalists for use on VistEngland’s social media channels both consumer and corporate. The superstars will be filmed going about their daily roles as tourism ambassadors.
• The Mirror will publicise the online voting mechanism online and through the paper throughout the campaign and via Twitter.
• VisitEngland will promote the campaign via its various channels including consumer channels for the first time this year.
• Readers will vote on which Tourism Superstar they think should win.
• The most successful candidates in the past have been supported by robust destination-led media and social media campaigns throughout the voting process.
• The winner will be invited to attend VisitEngland Awards for Excellence to receive their award on 23 April 2018 in Bath.

Please send any suggestions you may have to This email address is being protected from spambots. You need JavaScript enabled to view it. by Thursday 30th November, if you would like to discuss this further, please contact us on 01670 794 520.

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