Northumberland Tourism

Northumberland's Destination Management Organisation

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Autumn/Winter Marketing Campaign

Dark skies campaign logo


Northumberland offers stargazing heaven and you don’t need to be an expert or have an expensive telescope to enjoy this natural beauty.

We’d like to introduce you to our forthcoming Marketing & PR Campaign, ‘Northumberland the land that’s just as good with the lights off’, running from October 2016 to February 2017.


Marketing Campaign


Our 2014 & 2015 campaigns with the same name were well received and the 2015 campaign had a Return on Investments of £29.81 for every £1 spent.  Research from the 2015 campaign showed that 61% of respondents said they intended to take a holiday in Northumberland after seeing the campaign. In addition visitor spend generated was £362,346.

The 2016/17 campaign will focus on the contrasts of day and night in Northumberland, including things to do, places to go and where to stay.

• Microsite located on - featuring the campaign partners; will encourage visitors to discover more about the county’s offer and enter the competition. The microsite will be live from October 2016 to January 2017 offering prolonged exposure for campaign partners. All marketing will direct to the microsite.

• Campaign featured on the home page

• Advertisements in appropriate press - being negotiated to ensure optimum value

• Outdoor advertising – digital screens

• Digital advertising

• Proactive PR supporting the campaign

• Advertisements in appropriate magazine(s) - currently being negotiated

• Social media promotion, including paid for promotion, via Facebook, Twitter, Instagram and Vine #nlandstars

• Campaign email marketing

For information on how you can get involved and the levels of campaign partner investment please see the attachment below.



Download this file (Dark Skies Campaign Partner Info.pdf)Dark Skies Campaign Partner Info.pdf[ ]662 kB338 Downloads
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