Northumberland Tourism

Northumberland's Destination Management Organisation

It's In Our Nature Campaign

Its in our nature transparent spring green and vine

Our character is born from the contrasts of nature; our remote hills, our vast skies, our tranquil lakes and the rugged beauty of our coastline. Generations have lived as part of this landscape, creating strength, passion and wisdom, finding individual paths and protecting a way of life together.

A journey through Northumberland reveals the warmth of our welcome and celebrates our character. Slow down and discover experiences. Challenge your senses and feel the thrill of adventure. You, like us, can go your own way.

We’d like to introduce you to our forthcoming Marketing & PR campaign, ‘It's in our nature’, running from April 2018 to August 2018.

The campaign will focus on the charachter of Northumberland, including things to do, places to go and where to stay.

Microsite located on - featuring the campaign partners; will encourage visitors to discover more about the county’s offer and enter the competition. The microsite will be live from April 2018 to August 2018 offering prolonged exposure for campaign partners. All marketing will direct to the microsite.

Campaign featured on the home page

External advertising - currently being negotiated

PR supporting the campaign 

Advertisements in appropriate magazine(s)/paper(s) - currently being negotiated 

Social media promotion, including paid for promotion, via Facebook, Twitter and Instagram, #ItsInOurNature

Campaign email marketing

For previous research and information on how you can get involved and the levels of campaign partner investment please see the attachment below.

Download this file (It's in our nature campaign partner information 2018.pdf)Campaign Partner Information[PDF Download]1295 kB32 Downloads
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Supported by:

  • nwl-new-transparent
  • ncc
  • nnp
  • clarand