Northumberland Tourism

Northumberland's Destination Management Organisation

Top Tips for Using TripAdvisor

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Malcolm Gallagher from BizVision has provided some handy tips on making the best use of TripAdvisor for your business.

TripAdvisor (TA) has 70 million+ members and 315 million monthly unique visitors. 500 million people view TripAdvisor content on sites other than TripAdvisor each month – this includes which can pull through your TripAdvisor rating, latest reviews and awards.

81% say user reviews are important to their booking decision, 49% won’t book unless it has reviews.

Customers need to have a collective frame of mind – your website needs to lead them to an opinion that is external to help them make the decision to buy (they can stay on your website to do this).

Studies suggest if you get a 1* increase in rating you can increase your room rate without a drop in occupancy. Activity on TripAdvisor can also help with your Google ranking, and gaining good reviews and TripAdvisor awards is great for your reputation and can be used to generate PR.

You can view and reply to your reviews, update your listing, as well as get access to some analytics for free!

Please find our TripAdvisor tips below.

Download this file (TripAdvisor Top Tips.pdf)TripAdvisor Top Tips[PDF Download]223 kB5163 Downloads

COVID-19 (Coronavirus) Response: Support to Business

COVID-19: Guidance for Businesses

Information for UK tourism businesses affected by COVID-19 including links to Government guidance, financial assistance and other resources.



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