Tourism makes up 11.8% of Northumberland's economy, 2.7% higher than the national average and contributes £665 million to the economy.
Northumberland Tourism have further developed our own Destination Management System, to now include an integrated statistics element - NlandStats.
The video below shows Jeff Sutheran, owner of St Cuthbert's House and chair of the North Northumberland Tourism Association, and Natalie discussing why and how accommodation providers should report their occupancy data.
Talking occupany statistics
This system allows businesses to input occupancy data and attraction visitor numbers. We need you to participate by inputting your data once a month. Individual data is 100% secure and the system is free to all businesses, whether you advertise with us or not. We can then create accurate and up-to-date reports on how Northumberland is performing.
The system is still being developed and continuously improved so we welcome your feedback and suggestions.
You can see both accommodation and visitor number statistics in our monthly Business Barometer.