Northumberland Tourism

Northumberland's Destination Management Organisation

Steam Reports

STEAM - The Economic Impact Report

The STEAM report analyses the impact that tourism has on the local economy - an essential tool that both we and Northumberland County Council use to monitor tourism in Northumberland. This allows us to see areas that may need our support, and to establish the impact of our activity so we can expand its reach.

In order to keep this data correct and useful we need to update our records every year for all accommodation providers in the county. This is a huge job, that can be aided by accommodation providers keeping their own record up to date.

Every accommodation provider (that we are aware of) has a record in our system, and can log in at their convenience to update their prices, contact details and more. This record can also appear on www.visitnorthumberland.com to promote your business to an average of 91,800 unique visitors every month. If you wish to discuss this option please contact Cris by This email address is being protected from spambots. You need JavaScript enabled to view it. or on 01670 794525.

<< Download Steam Final Trend Report for 2009 - 2016 (6MB) >>

If you would like to know your log in details so you can update your record, or have a new business that you would like to register, please contact us either by This email address is being protected from spambots. You need JavaScript enabled to view it. or phone: 01670 794 520

STEAM-2016-headlines

Website research

Visitnorthumberland.com is Northumberland’s official tourist website. Managed by Northumberland Tourism, the site showcases Northumberland’s attractions, accommodation, activities, shopping, restaurants, cafes and more.

Visits to the site vary by season ranging from around 60,000 per month in the winter to over 120,000 per month during the summer of 2015.

2015 research shows that visitnorthumberland.com is estimated to have inspired 84,731 extra visits in 2014 which equates to a spend of £47.64m. This figure doesn't include those that had already booked, but that we inspired to change their plans, such as visit more places or stay longer.

Regional surveys

In 2005/06, One North East carried out the first region wide visitor survey for One North East England to establish baseline profiles of tourists to the region. The survey was repeated in 2008 and again in 2010 to establish any changes in consumer demographics or behaviours. This report gives the results of the 2013 survey and where appropriate demonstrates any marked changes on previous surveys. The survey methodology allows for reporting on a sub regional basis. This report covers the findings for Northumberland.

Read more: Regional surveys

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