Northumberland Tourism

Northumberland's Destination Management Organisation

Know Your Northumberland

There are variety of familiarisation opportunities available to tourism businesses wanting to expand their knowledge of the county, in order to better inform their guests of the fantastic experiences available to them.

Information is below about the upcoming opportunities. If you want to share an opportunity with us, email the details to This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Heatherslaw Cornmill and Lady Waterford Hall, Ford & Etal Estate

Information downloadable below. Taking place on Thursday 23rd March 11am-3pm

Contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it. to book.

hcm lwh open day


Hadrian's Cavalry Familiarisation Visits

Five familiarisation visits for businesses, front of house staff and TIC staff so you can provide visitors with 'hands on' knowledge and experience of what is on offer across the Hadrian's Cavalry Exhibition. Open to businesses within ten miles of Hadrian's Wall. For more details, or to book, contact Anneke on This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

  • Tuesday 11th April - Arbeia, Segedunum, Great North Museum, Corbridge
  • Thursday 13th April - Chesters, Vindolanda, Roman Army Museum, Tullie House
  • Monday 8th May - Arbeia, Segedunum, Great North Museum, Corbridge
  • Tuesday 9th May - Chesters, Vindolanda, Roman Army Museum, Tullie House
  • Friday 12th May - Maryport, Senhouse Museum

Discover the Delights of the Allen Valleys

Four free events - contact Fiona for more information - This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

- Allen Smelt Mill & the Allendale Chimneys - Tuesday 25th April 11am-3pm

- Allendale, the village with a heart - Tuesday 9th May 11am-3pm

- Wander the West Allen - Tuesday 13th June 11am-3pm

- Allenheads, the whole story - Tuesday 24th October 11am-3pm

Exploring the Coast by Bus
The Northumberland Coast AONB have teamed up with Arriva North East to offer a free trip on the MAX X18 Coast and Castles service on Wednesday 26th April. It departs Alnwick Bus Station at 12.02pm and gets back to Alnwick at 4pm.

Staff from Arriva and the AONB Partnership will be on board to provide information about the buses, routes, tickets and timetables.

To reserve a place, contact Chris Curtis at Arriva on This e-mail address is being protected from spambots. You need JavaScript enabled to view it. or on 0191 520 4069.

Northumberland Ambassadors

    April Atkinson

"The course was informative and well-run. The whole team involved ensured that each day out was properly co-ordinated, with information being provided well in advance so that travel arrangements could be sorted out. The Blue Badge Guide who came along with us was interesting, well-informed and fun. I met new people, made new friends and learned lots about our beautiful county that I didn't know, I didn't know!"


    Bethany Gallacher, PR and Social Media Assistant, Northumberland Tourism

The Know Your Northumberland course provided a great insight into Northumberland.  Each day was carefully thought-out with a balance of iconic attractions and hidden gems.  The supporting information was extremely detailed, and the knowledge gained from the whole experience has proved very beneficial for helping to promote the county.


    Carol Armstrong & Mark Pinner, Redesdale Arms, Rochester
“Mark and I really enjoyed the Ambassador days, they were well constructed, organised and interesting, and Laura our guide for most of the days was hugely knowledgeable. It was lovely to visit so many tourist attractions and learn more about the great history of Northumberland and its people over the years. We have been able to use our new found knowledge of to advise guests and customers where to visit.
There wasn’t a part of the course we didn’t enjoy, we had well informed, enthusiastic guides – you could just tell how much they loved their jobs! We would highly recommend the course, it is such good value for money and good fun, we loved it and glad we made the effort to do all eight days! “


     David Wilson, Guided Walks Leader
"Initially I took part in the ambassador programme to get a better understanding of Northumberland and what it had to offer.  After completing the programme I've actually gained a lot more than just knowledge of the area - one of the biggest things I realised is that Northumberland has more to offer than just lots of great places.  The best places I've visited were made by the people working there and this is something which I'm going to take forward in my business - people make places!"
"The course was well organised and communication before and during the event was always excellent - I would 100% recommend the course to others"


     Jenny Kinnear – Senior Tourist Information and Library Assistant, Corbridge
“Although I thought I had a good general appreciation of the many and varied visitor attractions in our beautiful county the Know Your Northumberland familiarisation Courses have greatly added to my knowledge, taking me to corners of the county I had never visited before and giving me invaluable experiences to pass on to our visitors.
New experiences to remember and share` include the fascinating visit to Blyth Battery, the up close and personal sighting of the wild cattle of Chillingham and the walk across the border on the historic Union Chain Bridge.
I was able to use my newly acquired knowledge directly when a visitor came in asking about a stone -age village near Wooler. I hadn’t been aware of the Maelmin site previously but having been told about it as we passed it on the bus en route to Flodden I was able to tell the visitor exactly where it was and make her a copy of the relevant page from the Cheviot & Wooler Know Your Northumberland Information Pack. Result one very happy customer!”


     Katrina Robinson - Plough Inn, Ellington

Yvonne Grey - Tourist Information Assistant, Hexham

Val Elder - Tourist Information Assistant, Hexham

Download this file (Allen Valleys 4 event Fam Flyer.doc)Allen Valleys Familiarisation Visits 2017[ ]74 Kb17 Downloads
Download this file (Mill-Hall Open Day.pdf)Ford & Etal Familiarisation Visit 2017[ ]189 Kb26 Downloads
You are here: Home Opportunities Training Know Your Northumberland
AddThis Social Bookmark Button

Supported by:

  • nwl-new-transparent
  • active-nland
  • ncc
  • nnp
  • clarand