Northumberland Tourism

Northumberland's Destination Management Organisation

Introducing our 2017-18 campaign

Northumberland lands_thats_just_as_good



Northumberland offers stargazing heaven and you don’t need to be an expert or have an expensive telescope to enjoy this natural beauty. Northumberland International Dark Sky Park covers 572 square miles and is the largest dark sky park in Europe, with pristine skies. You can enjoy dark skies throughout Northumberland; the Northumberland Coast is perfect for seeing the stunning Aurora Borealis.

We’d like to introduce you to our forthcoming Marketing & PR campaign, ‘Northumberland the land that’s just as good with the lights off’, running from October 2017 to February 2018.

The 2017/18 campaign will focus on the contrasts of day and night in Northumberland, including things to do, places to go and where to stay.

  • Microsite located on - featuring the campaign partners; will encourage visitors to discover more about the county’s offer and enter the competition. The microsite will be live from October 2016 to January 2017 offering prolonged exposure for campaign partners. All marketing will direct to the microsite.
  • Advertisements in appropriate press - being negotiated to ensure optimum value
  • Digital advertising
  • Proactive PR supporting the campaign
  • Advertisements in appropriate magazine(s) - currently being negotiated
  • Social media promotion, including paid for promotion, via Facebook, Twitter, Instagram and Vine #NlandStars
  • Campaign email marketing

For information on how you can get involved and the levels of campaign partner investment please see the attachment below.

Download this file (Campaign Partner Info Dark Skies 2017-18.pdf)Campaign Partner Info Dark Skies 2017-18[Campaign Partner Info Dark Skies 2017-18]666 Kb104 Downloads
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