Our Spring/Summer marketing campaign for 2016 was 'It's In Our Nature' which promoted our independent spirit and the wide variety of things to do in Northumberland, with a focus on gardens. 2016 was the 'Year of the English Garden' and the 300th anniversary of the birth of Northumbrian landscape gardener, Lancelot 'Capability' Brown.
The campaign featured a mix of print adverts and advertorial, online and out of home advertising, supported by a programme of pro-active social media and PR work.
We are very pleased to announce that the 2016 campaign influenced at least 620 visits, with more planned to take place. This meant a Return on Investment of £35.83 for every £1 spent.
To see the full results of the campaign, download the research below.